For me focusing on having an amazing “Data Bundle” would be the way to go.
This is the most important feature for me, in fact I use Facetime / Whatsapp / Facebook Messenger for calling more than I use the standard Calls option. I don’t remember the last time I even sent a normal SMS.
I remember the days when data would cost a few arms & legs It was horrible…
Over the last 4 years I’d say data prices have dropped massively.
For me I’d love to see a “Data Bundle” for those more internet hungry users.
£2/GB would still apply outside any bundle but it be great to have something like the below;
(per month bundles, with the possibility of rolling until cancelled, auto cancel upon lack of credit)
£5 > 5GB
£10 > 15GB
£15 > 25GB*
*This is going off your 25GB current limit.
Now if you really wanted to give the customer love , you hold the credit until 30 calendar days are up, so in effect you can select the £15 > 25GB option and if you happen to only use 14GB £5 is released back into your account or from a business point of view it’s added as a bundle credit towards future bundles.
Which in turn prompts the user to purchase another bundle.