Thank you for all your feedback with our recent pricing kerfuffle; we hope you like our below proposal better. This isn’t live, and nothing is set in stone – let us know what you think.
Calls & Texts
There’ll be 2 types of SIM to choose from: one for £2/month with the current PAYG calls & texts, or one for £5/month with unlimited calls & texts (this will include EU roaming, but not international calls/messages).
This is to get rid of the current top-up requirement, which is iffy to say the least. Other operators tackle this with expiring credit and no refunds, but we want to stay refund-friendly with credit that lasts forever.
We’re going to tier data — the more you use, the cheaper it gets: £5 for the first GB, £2 for the second and £1 per GB thereafter. This will be per-SIM and we’ll make the breakdown clear in-app; we wanted to tier the total data usage across multiple SIMs, but with our wholesale pricing we can’t make it work at the moment.
For example, 5GB will cost £15, or 10GB will cost £20, both with unlimited calls & texts (better than our current pricing).
As above, there’ll be 2 types of SIM: £2/month with PAYG everything, and one with unlimited calls & texts for £5/month.
Depending on feedback, we want to go live with this by the end of next week (December 13th).
Do I have to switch?
No; we won’t force anyone to change — you’ll be welcome to stay on the current plan.
In hindsight, this is the step we should have taken in July, but that’s easy to say now. Our initial pricing included a £5/month subscription, but nothing came with it. Although it might seem like a step backwards and that we’re causing problems for ourselves, it’ll still be the best-value PAYG in the country, and we hope the go-to place for managing multiple SIMs.
Let us know your thoughts,