Last time we spoke about bundles, our data was £5/GB. We polled that thread with 4:1 in favour of offering bundles, and that was with potential out-of-bundle charges and 1 bundle per SIM. Instead, we decided to lower our data price by 60%. However…
We aimed for simplicity with multiple SIMs, but with the additional charges, minimum top-ups, voice bundles, etc., it hasn’t landed where we wanted. Although we like the PAYG model, we’ve had a number of people say how they’re now hyper-aware of everything they use – thinking “This costs money!” for every second they’re on the phone, or the anxiety of having a low balance.
Even with auto top-ups, it’s not the “set it and forget it” we hoped for. The comfort of a predictable price is real, kind of like a fixed-rate mortgage. This time, we’re thinking of something a little different:
1 account, 1 allowance, 1 monthly price, many SIMs
And that’s it, really. We’ll include unlimited calls & texts across everything, and there’ll only be 2 numbers to consider: your data allowance, and the monthly price (additional charges like international calls and non-EU roaming will still cost extra). There’ll be no ridiculous out-of-bundle charges, either.
This does re-introduce the problem of ‘data waste,’ so we’ll make it trivial to change your allowance, and even recommend it for you. In the future, we may look into money back on unused data or something similar.
It certainly brings us closer to “the others,” hence our focus on multiple SIMs. We want to be the best place to go if you need SIMs for family, extra phones, tablets, cars, WiFi routers, etc. Fellow networks are no strangers to their customers asking about extra SIMs/accounts. In fact, I was just banned from one of their forums for talking about it…
This has been one of the cornerstones of Zevvle from the beginning, and we’re not changing that. You’ll still be able to see everything you use, and access all your data as well.
Fundamentally the incentive-alignment flips completely – currently we’re better off the more you use, whereas with this new model we’ll be better off the less you use. Along with keeping your usage at the forefront and recommending or automatically switching you to a lower allowance, I hope you’ll trust us in navigating this line.
I don’t like this
And nothing will change for you! We’ll grandparent everyone on the old plan, and switching to the new one will be optional. For new customers, this will be the only choice (we need to focus).
I don’t need multiple SIMs
The plans will work whether you need 1 SIM or many.
What if I use more in some months?
This was one of the benefits to PAYG – you can save up credit in low-usage months for a time when you use a lot. With this new model, we’ll make it easy to increase your allowance in any month.
What will it cost?
We’re still finalising the pricing, but along with the convenience of everything in one place, we want the whole to be better-value than the sum of the parts. For example, 5 SIMs on one account sharing 5 GB will cost less than 5 individual SIMs with 1 GB each.
Excuse the essay; what are your thoughts? Love, hate, something in between?