I hope you’re well, all things considered…
It’s been a bit quiet around here lately from our side. Below is why, what’s going on and where we’re headed. This is going to piss some of you off — I understand, and I’m sorry in advance.
For the last year our supplier urged us to do data bundles, and I ignored them. “We’re going to make this damn PAYG thing work,” I’d say. Well, we haven’t, and we can’t continue banging on that wall. Along with an incredible customer base, we’re lucky to have a supplier that genuinely wants us to succeed (yes, they make more money if we do well, but when the words match the incentives you know it’s legit).
In other words, we’re going to up-end our business model and join the rest of the industry with data bundles. “Sell outs!” I hear… yep. Existing customers won’t be affected (you can read more below), and if you’ve had enough and would like to leave, you can get your code by texting “PAC” to 65075, or send us a message in-app.
So… just another MVNO?
One of the thoughts that crossed my mind was “Without Zevvle, which network would I use?” It wasn’t obvious…
Between dystopian marketing, overloaded networks that change their pricing 5x more than us and independent operators that don’t walk their talk, I wouldn’t know who to pick. Requiring a law degree to interpret their Ts&Cs doesn’t help, and “the mobile network run by you” is great until it’s actually run by a corporate behemoth who earned €49 billion in 2018. The mobile industry is still far from its potential, and I don’t know who else is trying to push things forward.
I’m obviously super biased, but you get the gist.
So no, we’re not just another MVNO; we seem to be the only ones that give a damn about privacy, have real mobile apps and give you complete access to all your data. We’re certainly not perfect (here, here and a lot hypocrisy I haven’t found), and new developments haven’t been as quick as we aspire to recently. For that, I’m sorry. We’re going to do better.
What’s the plan?
We’ve got a bit of work to do behind the scenes to make this happen (re-configure our billing engine, make some big-ish changes to the mobile app, etc.), so this won’t be live for a few weeks. We’ll work as quickly as we can.
The reason we haven’t asked for feedback is that there’s not much to work through. Our supplier has 5 different bundles we can offer — 1, 3, 10, 30 and 60GB — and we’re going to price them as low as we can. They’ll be easy to switch between and going over your allowance won’t be a sting either. It’s one less thing to understand about Zevvle — everyone already knows what a data allowance is. They’ll be per-SIM for the moment; we’ll look into account-wide plans in the future.
With that released, we’ll bring some much-needed updates to multi-SIM functionality, usage reporting and our API. Let us know if you want us to work on anything else as well.
That and marketing. I’ve been terrible at the marketing side, but that has to change. Maybe we’ll get TikTok? Probably not. Maybe.
What about PAYG?
For all our current customers, nothing will change — as always, you’re welcome to stick with the plan you’re on. As for new customers, PAYG won’t be public on our website or in-app, but if anyone asks we can switch them over, like a hidden feature… kind of.
Again, I know this is backwards to what we spoke about last year, and I’m sorry about the back and forth. This is something we have to do for the future of the company — a bit less Zevvle is better than no Zevvle…